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Suprised at the downvotes on your comment, but you're right, Facebook provides an advertising targeting engine that doesn't have a parallel. Whether that's good

Suprised at the downvotes on your comment, but you're right, Facebook provides an advertising targeting engine that doesn't have a parallel. Whether that's good or bad for is separate from whether it's a useful business tool. @jariel can you share any resource for people looking to understand and dip their feet running their own FB ads?

jariel 6y ago
I would but there's actually quite an enormos amount of information out there already. Also, the pitfalls of FB ads are generally well known as well, we all know their numbers are a little ragged and we all know that 'likes' don't have much value in most scenarios. Frankly, I would encourage anyone to stick $20 into FB ad platform and just run a few ads to drive some traffic to their own pages. It's a powerful and revelatory experience, advertising is a 'dark art' to too many people but it shouldn't be. The moment you are in a position of having to market and sell a product, especially coming from another discipline, your world turns upside down and you see everything differently.
- forgingahead 6y ago
  I've tinkered with it, and had poor experiences hiring people to run FB ads, so any specific resources you can recommend would be appreciated. Kind of like how I would recommend Michael Hartl's Rails tutorial for someone looking to explore Rails in a productive way. There is certainly a lot of information out there but much is generic, others are paid, and many are scams.
  - leesalminen 6y ago
    When it was time for us to start PPC ads for my B2B SaaS product, I took a whack at doing my own FB and AdWords campaigns. I found FB to be much more intuitive than Goog. I uploaded some collateral I threw together and targeted it towards people who were in specific Groups, people who liked specific things and excluded people who already liked our page. I clicked submit and after a day we started seeing an uptick in leads. Real, actionable leads. Meeting people at industry trade shows told me that they saw our FB ad. It worked (and still works) well for us in that small niche of the world with a well defined target demographic. I never felt compelled to hire anyone to manage it. I don’t have any books to recommend for you, but why not do some trial and error with small budgets to see what works for you?
  - mtnGoat 6y ago
    No specific resources, but I’ll give you a tip that has turned around a lot of campaigns and helped a number of clients figure it a profitable FB advertising strategy. Offer something free, like an ebook, webinar, etc. and gather email addresses to access it. This gives you a chance to follow up and grow your email lists. So even if they don’t buy, you at least get a lead. When you just buy a click, you always gotta hit a Homer. Figure out it a way to make base hits count.

jariel 6y ago

I would but there's actually quite an enormos amount of information out there already. Also, the pitfalls of FB ads are generally well known as well, we all know their numbers are a little ragged and we all know that 'likes' don't have much value in most scenarios. Frankly, I would encourage anyone to stick $20 into FB ad platform and just run a few ads to drive some traffic to their own pages. It's a powerful and revelatory experience, advertising is a 'dark art' to too many people but it shouldn't be. The moment you are in a position of having to market and sell a product, especially coming from another discipline, your world turns upside down and you see everything differently.

forgingahead 6y ago
I've tinkered with it, and had poor experiences hiring people to run FB ads, so any specific resources you can recommend would be appreciated. Kind of like how I would recommend Michael Hartl's Rails tutorial for someone looking to explore Rails in a productive way. There is certainly a lot of information out there but much is generic, others are paid, and many are scams.
- leesalminen 6y ago
  When it was time for us to start PPC ads for my B2B SaaS product, I took a whack at doing my own FB and AdWords campaigns. I found FB to be much more intuitive than Goog. I uploaded some collateral I threw together and targeted it towards people who were in specific Groups, people who liked specific things and excluded people who already liked our page. I clicked submit and after a day we started seeing an uptick in leads. Real, actionable leads. Meeting people at industry trade shows told me that they saw our FB ad. It worked (and still works) well for us in that small niche of the world with a well defined target demographic. I never felt compelled to hire anyone to manage it. I don’t have any books to recommend for you, but why not do some trial and error with small budgets to see what works for you?
- mtnGoat 6y ago
  No specific resources, but I’ll give you a tip that has turned around a lot of campaigns and helped a number of clients figure it a profitable FB advertising strategy. Offer something free, like an ebook, webinar, etc. and gather email addresses to access it. This gives you a chance to follow up and grow your email lists. So even if they don’t buy, you at least get a lead. When you just buy a click, you always gotta hit a Homer. Figure out it a way to make base hits count.