It's my pet name for "User experience". Because that's what UX is. My sources are: any book on UX or website design :). In it's good form it's learning how to

It's my pet name for "User experience". Because that's what UX is. My sources are: any book on UX or website design :). In it's good form it's learning how to design interfaces that are intuitive (i.e. they lead you to what you need). In it's bad form it's used to lead you to what the owners want (i.e. conversion to sales in it's purest form, or, in the case of Facebook, something much much worse). I've been debating publishing a blog calling on the EU to stop using the utterly incorrect term "social network" and start using something more appropriate like "advertising platform" or, even more appropriately something that includes a nod to their primary factor of success - induction of emotional liability and reactivity in humans.