Well, yes. But while the targets used to be people employed by companies dishing out company money ... now it's A LOT small time advertisers. Like civil society

Well, yes. But while the targets used to be people employed by companies dishing out company money ... now it's A LOT small time advertisers. Like civil society. You would be surprised how few people, who advertise on Facebook have heard of the concept of ROI. Most of these people are not advertisers ... but are spending a lot of money on it.