> Facebook is giving free traffic to news websites in exchange of users' longer time spent on Facebook. How could Facebook to blamed by publishes ? FB is not e

> Facebook is giving free traffic to news websites in exchange of users' longer time spent on Facebook. How could Facebook to blamed by publishes ? FB is not entirely to blame for the position publishers find themselves in, but saying FB gives them free traffic is too generous of a take IMO. FB and others have worked hard to shape the internet as we have it today, where most traffic is centralized in a few “portals” to the rest of the web. Publishers need FB traffic because there’s few other ways to get it, and that dependency on FB is not unintentional.