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[company's] corporate incentive is to get you to FEEL like your getting good value out of [product] Isn't this the entire raison d'être of marketing, in genera
by tremon 6y ago
[company's] corporate incentive is to get you to FEEL like your getting good value out of [product]
Isn't this the entire raison d'être of marketing, in general?
- sputr 6y agoWell, yes. But while the targets used to be people employed by companies dishing out company money ... now it's A LOT small time advertisers. Like civil society. You would be surprised how few people, who advertise on Facebook have heard of the concept of ROI. Most of these people are not advertisers ... but are spending a lot of money on it.
- ric2b 6y agoSure, and the same applies in those cases as well. But for most products it's rather easy to tell if you're getting the value you expect out of them, not so much here.