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And why would the numbers of any other platform be any better? TikTok, Clubhouse, Snap - nobody independently verifies their numbers. It is even used to creat
by shadowtree 6y ago
And why would the numbers of any other platform be any better?
TikTok, Clubhouse, Snap - nobody independently verifies their numbers.
It is even used to create virality. Those 1.5mil likes on a TikTok? Why wouldn't TikTok spike that number to get attention?
- blueblisters 6y agoAdd LinkedIn too - I think they were reporting wrong numbers for years. I think reddit is likely the worst with click fraud. Reddit is not gated by user login so bots can click on ads without having a user account. Being new to the ad space, they likely don't have the sophisticated bot detection tools that Google has to invalidate fraudulent clicks.
- jimkleiber 6y agoExactly this. Companies can use these numbers to appear bigger, richer, more popular, more successful, etc., than other platforms and we just trust they're reporting accurate numbers. I also wonder what we could do to change it. Do you think someone independently verifying the numbers would help? Who do you think might do it and how?