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There is some adage that 50% of advertising is effective, we just don't know which 50% it is.
by sjg007 6y ago
There is some adage that 50% of advertising is effective, we just don't know which 50% it is.
- dazc 6y agoDidgital advertising is touted as an answer to this with targeted ads and tracking of conversions but, in truth, there is still a lot of wastage and cannabilisation of sales you'd have got anyhow.