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Very cool! Selling to news publishers is really hard, though. They're cash strapped, and the industry is in a lot of turmoil. The PE firms that are buying up pa
by ahstilde 6y ago
Very cool! Selling to news publishers is really hard, though. They're cash strapped, and the industry is in a lot of turmoil. The PE firms that are buying up papers are not known for investing in the journalism. How are you approaching this challenge?
Also, what public data sets do you use? This seems like a natural evolution of Steve Ballmer's USAFacts: https://usafacts.org/ https://usafacts.org/
- saigal 6y agoPE firms and hedge funds that buy papers want to maintain quality journalism in a cost-efficient manner. HiGeorge does exactly this. It enables newsrooms to have geographic coverage while maintaining low overhead. Because the ROI on interactive data content is high (increased time spent on page, increase in pageviews etc) buyers of papers look very favorably on a solution such as HiGeorge. We can ingest any public datasets. USAFacts is fantastic and would be a fabulous partner for us!