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An aside, I still receive Inc. magazine despite not renewing my subscription 7 years ago... Is that to inflate the reach? I’m not arguing it’s illegal or anythi
by dd36 6y ago
An aside, I still receive Inc. magazine despite not renewing my subscription 7 years ago... Is that to inflate the reach? I’m not arguing it’s illegal or anything. It makes me wonder how widespread misleading audience numbers are in ad-based businesses. Do I count? Do I count as reach for all the other ad mailers I get but immediately toss in the recycle bin?
- ezekg 6y agoThis seems like a common practice for startups, at least in my experience. I've worked at companies that boast they have hundreds of thousands of users to their investors and on their sign up pages, but in actuality, they have less than a thousand active users. It's deceptive. Most users were never active to begin with, yet outwardly they stretch the truth. Yes, you may have a high user row count in the database, and you may also have a high spam user count, but that means nothing and they hide it.
- johnchristopher 6y agoYou say it's common so I suppose investors are used to it and find out quickly?
- jm20 6y agoYes any semi-experienced investor will immediately screen for active users vs signups, and if they find out you’re trying to game the numbers it’s usually a dealbreaker.
- ezekg 6y agoYou would think so. I've seen the presentation slides, and I've seen the real production analytics. Totally different. But alas, I've since exited the life of startup employee and won't return.
- colejohnson66 6y agoProbably. If you toss them out, they don’t know. With digital ads, they supposedly have a way to know if you clicked (or even bought something after clicking).
- dylan604 6y agoGreat, I have to deal with a broken web experience because of the heavy blocking all because of a suppoda?