And then it was an annual fee, of $1 billed to your cell service provider, people had a much easier time parting with $1 at some future point on their cellphone

And then it was an annual fee, of $1 billed to your cell service provider, people had a much easier time parting with $1 at some future point on their cellphone bill which anyways is dynamic vs $1 now in the app. for the team size the projected amount they’d make was fine. iirc it had like 500mil users and less than 50 ppl in the company.