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I think the issue is that in many cases it does not bring traffic to the news outlet : people read the title/summary which is shown by google/Facebook, and don'
by Agingcoder 6y ago
I think the issue is that in many cases it does not bring traffic to the news outlet : people read the title/summary which is shown by google/Facebook, and don't click on the link.
News outlet therefore assume that it's unfair, since they don't get the corresponding advertising revenues, and Facebook does instead.
- rsj_hn 6y agoIsn't this the same problem of people glancing at the front page of a paper and not buying it? Yet apparently newspaper companies put that clear plastic in there so that the front page could be read, the assumption being that seeing the front page headline is more likely to make you buy the paper than not seeing it. So too, the point of "clickbait" is that they are doing everything in their power to make you click. So the assumption that there is a much larger audience that would click if only they didn't have access to the link from Facebook is, well, difficult to believe.