The problem is that it's misleading for consumers. If you go to bobs-pizza-chicago.com it's reaosnable to assume you're ordering directly from Bob's pizzas, not

The problem is that it's misleading for consumers. If you go to bobs-pizza-chicago.com it's reaosnable to assume you're ordering directly from Bob's pizzas, not some middleman who's gonna take a big cut to pass your order on to Bob's and deliver.