This reminds of the third party Reddit app that started life as "Reddit is Fun", which had to be re-branded to "RiF" once Reddit itself started developing its o

This reminds of the third party Reddit app that started life as "Reddit is Fun", which had to be re-branded to "RiF" once Reddit itself started developing its own app. However apparently that was still unacceptable and it's currently named "rif is fun", and as much I like recursive acronyms it's a little ridiculous