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Maybe I'm just out of the loop these days or I need to get into Manhattan more, but I can recall seeing actual Amazon ads in places like bus shelters and subway
by mikecane 15y ago
Maybe I'm just out of the loop these days or I need to get into Manhattan more, but I can recall seeing actual Amazon ads in places like bus shelters and subway platforms and also hearing radio ads back in 2000. All I've heard of Groupon is from the Internet. Have I missed any big ad campaigns they've done or has their growth all been Net-based word-of-mouth?
- phxrsng 15y agoI don't know of any, but on the other side of the coin lets consider that the net penetration 11 years later is much higher, and maybe the ROI of print advertising for their demographic is not as high.
- kevinbluer 15y agoThey did a Super Bowl ad (at obviously significant expense): http://www.groupon.com/blog/cities/groupon-super-bowl-ads/ http://www.groupon.com/blog/cities/groupon-super-bowl-ads/ Wasn't regarded as a big success though: http://allthingsd.com/20110207/groupon-back-peddles-after-viewers-fail-to-see-the-humor-and-the-compassion-in-their-super-bowl-ads/ http://allthingsd.com/20110207/groupon-back-peddles-after-vi...
- mikecane 15y agoOMG. I'd forgotten all about those offensive and tasteless Super Bowl ads. Thanks (I think) for the reminder.