Freemium models as well as services being in free to get market share is also a model other companies have also done in the past. Granted this is something that

Freemium models as well as services being in free to get market share is also a model other companies have also done in the past. Granted this is something that should be slightly regulated. Companies must be forced to give N months notice for pricing changes, particularly those that can also be classified as utilities. About the actual method of pricing though, one needs to compare to the likes of Oracle - where they charge based on CPU cores that you are using (where it is entirely based on how much can they extract out of a company). Or let us take the case of your favorite TV/Phone company wanting more $$ for an extra extension in your house. In those days, I would have never imaged that Netflix or Youtube additional "profiles" would be free.