Is it really a deep craving, or even a real choice? I am working on an indie game. I really don’t want to play the social media game, I don’t even have Twitter

Is it really a deep craving, or even a real choice? I am working on an indie game. I really don’t want to play the social media game, I don’t even have Twitter or Facebook. Yet, I’m spending today researching how to make a YouTube channel and how to gain followers. Indie games just almost never sell unless you build an audience before release. Don’t assume everyone does this out of vanity or enjoys the idea of being talked about online