That research firm seems heavily invested in podcasts succeeding by the looks of it. If podcasts were actually that popular, wouldn't there be a Twitter/Instagr

That research firm seems heavily invested in podcasts succeeding by the looks of it. If podcasts were actually that popular, wouldn't there be a Twitter/Instagram/LinkedIn equivalent site for podcasts? To the best of my knowledge it's just a feature inside of iTunes for the most part. I also think we'd see a big advertising industry around podcasts. I have to admit to not being an expert in that particular market, but it sure doesn't seem like podcasts have the scale of other consumer social media.