Snapchat was the same though which is why I jokingly posed the counter point. Snapchat was just an app to send photos (and later videos) back and forth. Facebo

Snapchat was the same though which is why I jokingly posed the counter point. Snapchat was just an app to send photos (and later videos) back and forth. Facebook copied it with their Poke app that failed. Maybe the answer is integration with existing apps instead of having a dedicated app? Instagram stories was relatively effective