Not a dev agency, but grew my (other kind of) agency from 1 to 25 FTEs in 2020. - Build a personal brand on LinkedIn and Facebook. Connect and engage with folk

Not a dev agency, but grew my (other kind of) agency from 1 to 25 FTEs in 2020. - Build a personal brand on LinkedIn and Facebook. Connect and engage with folks in your target demographic - Create content that adds value to the lives of your target demographic. Figure out if that's non-technical founders looking to build an MVP or engineering managers who need to scale. - Do this for several years - You need to ladder up as quick as possible to the highest value projects. This means every project you take on should lead to 2x bigger opportunities. - Don't take on projects if the case study won't lead to 2x bigger opportunities. It's not worth the short term cash flow. - Try and only do one thing. If you want to do do machine learning, don't take a website project for short term cashflow. A great outcome wont help you get more machine learning clients. - Doing one thing will make marketing, sales, operations, and value delivery easier and more consistent. It's really hard to do a lot of things well. You probably won't be able too either. - When you're calculating cost, don't forget PTO, maternity / paternity leave, cost of recruitment, hiring and retention. - Document everything. Agencies are labor triage and well documented processes and frameworks enable junior level team members to do senior level work.