Many car manufacturers have found that it is cheaper to ship all vehicles with a feature, and then have the owner pay to unlock it. https://www.theverge.com/20

Many car manufacturers have found that it is cheaper to ship all vehicles with a feature, and then have the owner pay to unlock it. https://www.theverge.com/2020/7/2/21311332/bmw-in-car-purchase-heated-seats-software-over-the-air-updates https://www.theverge.com/2020/7/2/21311332/bmw-in-car-purcha...