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I remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.
by throw_away892 6y ago
I remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.
- nindalf 6y agoYou remember incorrectly. https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud-problem/ https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud...
- throw_away892 6y agoAh yes. Thanks for the memory. So they effectively cut their ad spend on Facebook by 2/3rds (an experiment) and saw virtually no difference between the two budgets. An obvious indication of reporting fraud.