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Because Apple is fundamentally a consumer company. The marketing and branding that are huge drivers of their success just won’t work as well in the enterprise.
by nmfisher 6y ago
Because Apple is fundamentally a consumer company. The marketing and branding that are huge drivers of their success just won’t work as well in the enterprise.
Enterprise means people in suits doing sales calls. It’s a patient, one-on-one, handholding process, and it’s just not in Apple’s DNA.
Far better for them to come up with some new consumer widget that also leverages their strength in supply chain. That’s what they’re good at, and it’s extraordinarily profitable.
- _carbyau_ 6y agoWhile I largely agree with you, Apple can manage more than two things at once and money talks. Microsoft obviously has large corporate presence, but also Xbox for example. I just see so many already operational/technical/financial/branding assets in Apples favour compared to incumbents that I'm not sure how they'd fail to make money. OTOH, someone smarter than me in the company clearly thinks otherwise. I just wish I knew what they knew. Maybe it is as you say, "just not Apple's DNA."