I like this reasonably paced expose of "cool". Because I take some words for their implicit meaning, I had immediate disagreement in mind when I started readin

I like this reasonably paced expose of "cool". Because I take some words for their implicit meaning, I had immediate disagreement in mind when I started reading. Because in my mind "cool" was more akin to "interesting/exciting". So it's nice to see it properly defined (and put in proper context). And I like the "grace under pressure" as a close cousin. What I'd say, though, is that while this article might very much reflect the US experience, other places (e.g. Europe) might be at a different spot on the curve. I'd go as far as to say that "cool" ain't dead yet (in Europe), even if without supporting evidence. :-) Btw, yes, I can find many examples of the "someone lighting a cigarette with a Zippo, imagine someone who pays no lip service to being health-conscious, imagine someone who keeps a low profile and an ironic knowing distance from the world and has zero interest in sharing their life via social media" in my social network. Most of those folks might be a bit further along than in their teens, but they do exist.