I'm a VP for a software firm focused on IoT. I work closely with both actual startups and Fortune 500s companies looking to launch new connected products. I ag

I'm a VP for a software firm focused on IoT. I work closely with both actual startups and Fortune 500s companies looking to launch new connected products. I agree there is no such thing as a start up within a big company. But that's not the point. The point is to innovate. And a lot of innovation can happen within a true start up. But a lot of innovation can happen inside big companies, too. I see it all the time. Most of it, though, is just incremental innovation, not massively disruptive innovation. But that's true of most startups, too. Most startups (the ones that survive) are incremental in their impact: they make incremental improvements to some part of our world, and they get bought. Very few transform into the next Fortune 500 giant and have that level of impact on society. Final thought: I have seen a few world-shaking ideas emerge from corporate America. The problem is it typically cannibalizes the core business, or is so outside the core business, and the C-suite doesn't know what to do with it.