Why? Limited downside does not mean small, it just means limited. It can perfectly destroy a person's finances if they invest all their lifesavings in it. And t

Why? Limited downside does not mean small, it just means limited. It can perfectly destroy a person's finances if they invest all their lifesavings in it. And the reward for a company is normally a % of how much value they provide to their customers (yes, I know, not always, but generally that's true). Unbounded does not mean infinite.