I guess it's a commercial reality they all have to do it or none of them can - they can't afford to block FB as so many people get their news that way, so eithe

I guess it's a commercial reality they all have to do it or none of them can - they can't afford to block FB as so many people get their news that way, so either they get paid by FB or the whole platform goes news-free, and either of those new situations works better for them. I guess it's a race to the bottom. AN individual org is faced with the choice to give their content to fb for nothing or lose readership.