I was wading through emails _begging_ to cancel their subscription. Some people were closing their bank accounts to do that, because the founders intentionally

I was wading through emails _begging_ to cancel their subscription. Some people were closing their bank accounts to do that, because the founders intentionally introduced dark patterns to hide the unsubscribe functionality. I personally don't think routine cancellation policy should even be up to the business. Deliberately preventing customers from cancelling a subscription that they are entitled to cancel, or making it unreasonably difficult or intimidating to do so, should be grounds for legal or regulatory intervention to protect consumer rights. A basic rule along the lines that subscription services must provide a means of cancelling that would normally be no more demanding than the means of starting the same subscription seems fair to me.