It's also possible to really care in a way that doesn't match up with what the company wants. Let's say you work at YouTube and really care about the user exper

It's also possible to really care in a way that doesn't match up with what the company wants. Let's say you work at YouTube and really care about the user experience - you probably wouldn't want to introduce first one, then multiple mid-roll ads. If that's your job, "really caring" is going to burn you out.