Marketing isn't magic. You can't just take anything and sell it uphill. If you could, why would anyone try to innovate on any level? Why are software engineers

Marketing isn't magic. You can't just take anything and sell it uphill. If you could, why would anyone try to innovate on any level? Why are software engineers and product people paid more than marketing people at the same company? Is Apple > Blackberry just because Apple had better marketing? Or Nokia? On the other hand, if you have something genuinely desirable, then yeah marketing help people find that thing.