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When most people see "cancel membership" they will think it is immediately. They will just wait to cancel until the last possible day and when they forget it's
by shyn3 6y ago
When most people see "cancel membership" they will think it is immediately. They will just wait to cancel until the last possible day and when they forget it's free money for Netflix. It's smart/shady. I'm sure it contributes to their decreasing churn.
- city41 6y agoFull disclosure, I used to work for Netflix. I really don't think they're trying to be shady. When you click to cancel, it tells you what your last day of service will be. This is also how just about all monthly subscription services work. One of the most important metrics at Netflix is how many hours members are watching. Any A/B test that can improve that metric is really cherished, because Netflix wants happy customers who both stick around and tell their friends. Trying to squeeze an extra month out of them doesn't really fit their style.
- joveian 6y agoThat is a whole different type of shady :(.
- shyn3 6y agoOkay makes sense then. I just don't see any of the elder people who I have setup Netflix risk pressing the cancel button because they can't get it set up. However, they do try to remove their credit card number and it doesn't let you. Which is actually another annoyance, why can't I delete my credit card from your site. It's still a dark pattern or just bad data security.
- city41 6y agoThat's a good point about older customers. I could see them being confused. I'm not really sure to be honest though, as I didn't work on this stuff when I was there. I'm not sure about the credit card issue either.
- shyn3 6y agoSorry, when I said "your site," I was not referring to you, but sites in general. Appreciate the insight from your comment.