It's also that movies are just in a deadlock because there are genres/pots/movie flavours that are considered "safe". Movies that are the same old cinematograph

It's also that movies are just in a deadlock because there are genres/pots/movie flavours that are considered "safe". Movies that are the same old cinematography, the same old story, probably won't be a huge success, but still almost guaranteed to create a profit. This school of thought goes down even to very cheap productions.