Will people eventually have to pay, or give something else up, to share news links in email and text? Blog posts? Yuh know, the web didn't used to be about adv

Will people eventually have to pay, or give something else up, to share news links in email and text? Blog posts? Yuh know, the web didn't used to be about advertising, those people just horned in and stank the place up. "We" were here first.