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I wonder if this is designed to crack down on those insipid "Free iPad!" ( If you sign up for 100 offers) sites. Considering the number of giveaways of Apple pr
by basseq 15y ago
I wonder if this is designed to crack down on those insipid "Free iPad!" ( If you sign up for 100 offers) sites. Considering the number of giveaways of Apple products, driven by their rating as a very desirable prize, this seems to be a little ridiculous and unenforceable on its face.
I'm also wondering about the legal issues. Where has anyone agreed to Apple's "Guidelines for Third Party Promotions"?
- huxley 15y agoSince these are Apple's trademarks, they would probably argue that unauthorized use of the trademarks in promotions is actually legally enforceable. So as I understand it (IANAL) you don't agree to Apple's guidelines in order to give away the products, you agree to the guidelines in order to be able to use the trademarks in your promotional material.
- basseq 15y agoI feel like you would make normal trademark infringement claims against promoters who abuse your trademarks by implying your company's support. Association with "unsavory" products or services is probably the root impetus here, given Apple's reputation. Hence my conjecture about those pyramid-scheme sites. On the rational side, if Apple's brand isn't hurt, then it's win-win: they a) get paid retail for the product, b) get free marketing, and c) get the long-tail benefits (e.g., iTMS sales margin) from the end-user.