Yeah, I guess there are a few small leaps in the first two points there. The connection I was trying to make was that Apple's taking it's experience with things

Yeah, I guess there are a few small leaps in the first two points there. The connection I was trying to make was that Apple's taking it's experience with things they understand (desktop apps, marketing to professionals, making beautiful things, etc) and applying it to a new domain that they don't have a good grasp on.