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How is Groupon without marketing not Groupon at all? Because Groupon is getting all of their visitors/subscribers through massive amounts of marketing. Without
by brown9-2 15y ago
How is Groupon without marketing not Groupon at all?
Because Groupon is getting all of their visitors/subscribers through massive amounts of marketing. Without that marketing, it is not proven that they would still have so many visitors/subscribers.
- rayiner 15y agoYes, Groupon's userbase might not stick around if they reduce advertising expenditure to shift into profitability. That is unproven, uncertain, etc. However, it's quite a leap beyond that to say that the userbase definitely will leave if groupon doesn't keep up its massive advertising campaign, which is effectively what the Forbes article says: (Groupon isn't Groupon without unsustainable advertising).