Well, as a consumer, if I could install Kindle through a third party app store, I'd be able to buy books directly in the app rather than having to go through a

Well, as a consumer, if I could install Kindle through a third party app store, I'd be able to buy books directly in the app rather than having to go through a dance to get to a browser to buy a book. This is because Apple would charge Amazon 15/30% to clear the transaction while Apple Books can be both more convenient and doesn't have to give up a large chunk of change to someone else.