The complaint is that many users just read the headline and never click to leave the Facebook walled garden, generating 0 income or traffic for the news media.

The complaint is that many users just read the headline and never click to leave the Facebook walled garden, generating 0 income or traffic for the news media. They complain that big tech gets the reward (content that drives user engagement) and further, it detracts from the potential traffic they would otherwise receive.