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You understand that publishers control the distribution of their content, right? Facebook users merely pass around links. Publishers can block page loads from F
by rsj_hn 6y ago
You understand that publishers control the distribution of their content, right? Facebook users merely pass around links. Publishers can block page loads from Facebook or put up a paywall anytime they want to. Some (like WSJ) chose to do so and others do not. This is basically a decision as to whether they receive more in value from those links than they do from blocking the links.
Thus the publishers have already revealed whether they benefit or not, by choosing to allow or disallow the traffic. There is no rational argument that they were being "hurt" by the traffic.
Of course Tech is now politically unpopular, and if you are Australian then it is foreign tech -- even more unpopular -- so why not use this political environment to try to extract some cash payments? Everyone wants to receive cash payments, and I can understand why a for-profit Industry would want cash payments, but what is harder to understand is why the public would view them as victims if they didn't get those payments, as they have already made it clear that they are benefitting from the tech traffic by allowing it and by setting up marketing accounts in Facebook and promoting/ sharing links to their stories there. Yet in addition to that they want to receive cash from Facebook. Well, that's a bit of a fantasy, now, isn't it?
- DevKoala 6y agoI am not Australian or defending this move. I am just saying that these large corporations won’t shoot themselves on the foot without doing some analysis.
- rsj_hn 6y agoDemanding a law requiring negotiations merely gives them more options and legal leverage to try to demand cash payments. It doesn't shoot them in the foot. In the worst case, they can "grant" a free license to the tech companies and we have status quo ante. But the threat of making it illegal for the tech companies to operate unless they give some money to them certainly gives them more bargaining power. This requires zero analysis (except of the political climate).