Another major challenge Groupon face is: They are competing with major players, companies with considerable more resources. Google, Facebook, Amazon all have co

Another major challenge Groupon face is: They are competing with major players, companies with considerable more resources. Google, Facebook, Amazon all have competing products and a very large user base. Google has billions in profits and Amazon have billions in revenue and hundreds of millions in profits. Facebook has one of, if not the largest user base in the world. For Groupon to succeed it will have to be beat Amazon, Google, and Facebook. It's hard enough to compete against one giant, but having limited resources and competing against all three will make it too easy to fail. Now more than ever you have to wonder why they did not sell to Google. Perhaps they are hoping Microsoft will want to get in game after they IPO and buy them.