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Rush created a market for his product. He offered his show for free to AM stations in exchange for leaving open breaks for commercials aired by the program. Thi
by j_m_b 6y ago
Rush created a market for his product. He offered his show for free to AM stations in exchange for leaving open breaks for commercials aired by the program. This at a time when AM radio was dying due to it being supplanted by the superior fidelity of FM stations. The station owners were happy to fill up the time slot of 12-3PM EST when no one was listening. He was able to open a market and create opportunity where no one else saw it.
- 1996 6y agoBrilliant!
- yawnxyz 6y agothat guy was a true startup founder that created demand for his products and found the ultimate product market fit... /semi-serious sarcasm... his product was essentially populism as a service
- ibejoeb 6y agoRush sold material that populists wanted to consume, and now social media is selling the impression that certain material is popular.
- analog31 6y agoMy office mate in grad school listened to it religiously. I still remember ads for Snapple and "Hooked On Phonics."
- benjohnson 6y agoJumping back into abandoned media/technology can work out well because you have no competition - for our IT company we get a lot of value from our USPS letter advertising.
- analog31 6y agoAnother example is bands selling LP records at their shows. They're cheap to make and hard for people to copy.