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"If you're running a mail newsletter, this tracking is pretty important. You're supposed to stop sending emails to someone who's not interacting with them, or y

"If you're running a mail newsletter, this tracking is pretty important. You're supposed to stop sending emails to someone who's not interacting with them, or you get an extra point towards being flagged as spam." How about measuring interaction as the user doing something like logging into your site, buying a product, posting a comment on your site, sending you an e-mail -- those are actual interactions. By not counting simply opening the e-mail as interaction, you can satisfy your worries about bothering people without spying on them. You can use the lack of logins or e-mails from the user as an indication of disinterest. The profit incentive that's built-in via collection of user data makes any "it's for the user's best interest" argument questionable.

bberenberg 6y ago
The product of parent is literally the newsletter.
tweetle_beetle 6y ago
The nature of an email newsletter which aggregates third party content is that the only target goal is something opening your email and then enjoying the content enough to click to read more about it. I don't necessarily like the model, but if this is your business model, then there's nothing else that can be measured to monitor ongoing success apart from: - how many new users signed up - how many existing users unsubscribed (or marked as spam) It's a tough ask getting sponsors based on those two metrics alone.
kube-system 6y ago
It is quite common to measure all of those.