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I always find both website and logo design most puzzling, they obviously follow trends, but are these trends actually based on what the designers think users mi

I always find both website and logo design most puzzling, they obviously follow trends, but are these trends actually based on what the designers think users might find most attractive and useable? From the outside it looks more like a chain reaction of copying what another popular site is doing at the time. Someone working on the design end of things might be able to enlighten me. When it comes to logos some of the decisions are just baffling and feel like "change it just to change it".

bluefirebrand 6y ago
> From the outside it looks more like a chain reaction of copying what another popular site is doing at the time It's probably a non-designer manager telling a designer "We want it to look like this" and pointing at the popular site.
lou1306 6y ago
Not a designer, but by digging around in the Twitter thread, it looks like Facebook adopted this visual style in 2017 [1], and pretty much everybody else followed suit. It's always like this. Some company puts out a new, carefully thought-out "look and feel" that feels fresh. Then the literal rest of the world, instead of actually studying why the new thing works and how it can be adapted to other context, starts flooding the world with quick copycats. See, e.g., BMW's "flat design" logo [2], or the "Web 2.0" aesthetics of pointless reflections and glassy UI elements. [1]: https://www.buck.co/work/facebook-alegria https://www.buck.co/work/facebook-alegria [2]: https://www.theverge.com/2020/3/4/21163766/bmw-new-flat-logo-design-bad-transparent-background-cars https://www.theverge.com/2020/3/4/21163766/bmw-new-flat-logo...