Apple products are not at the level of necessity as water... A smartphone might be (big stretch)... of which there are plenty of choices. This is like saying

Apple products are not at the level of necessity as water... A smartphone might be (big stretch)... of which there are plenty of choices. This is like saying Dasani (Apple) is the absolutely ONLY water brand out there, when you can get Aquafina (Android) and get nearly the same product. Yes, Dasani is only bottled at certain places (exclusive features like iMessage, FaceTime), but Aquafina has minerality (rooting your phone, deep integration with Google services) as well that make it unique.