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I cant see their costs coming down anytime soon. Their customer acquisition costs are $1.43 for every $1 spent. And now, with "Real time groupons" launched in C
by Cherian_Abraham 15y ago
I cant see their costs coming down anytime soon. Their customer acquisition costs are $1.43 for every $1 spent. And now, with "Real time groupons" launched in Chicago, imagine the amount of deals they will have to line up that would require for them to keep me interested. I dont deny that they are attacking a problem that I do have - "Where should I go out to eat tonight?" and target me with real time deals based on where I am now. But in order to seed enough deals, they have an uphill task on lining up enough businesses (on top of the 50k they currently have) and enough deals. Even with the several thousand sales folks they currently have, its a gargantuan task. I want them to succeed, but I think they bit off too much.
- retube 15y agoAny idea what their rate of client acquisition is given their current sales force of 8,000?
- r00fus 15y agoThe sad thing is that with Google's backing, they would have had immense resources to eat FourSquare, LivingSocial, and Facebook's lunch for these kind of local advertisements. To me, Groupon's leadership were idiots for passing up the Google $6B buyout... and it will be readily apparent to everyone in a few months.
- sunchild 15y agoI keep seeing this question: "Where should I go out to eat tonight?" I live in NYC. I can find the answer to that question in 1000 places, online and offline. I can't see how a daily discount email service helps to answer that question.