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I suspect this may be true, but if you're Groupon, you're not just sitting around waiting for the daily deals business model to become more and more saturated,
by adam 15y ago
I suspect this may be true, but if you're Groupon, you're not just sitting around waiting for the daily deals business model to become more and more saturated, you're hard at work on your "next thing" and your next "big thing."
Look already at the flash mob deals they're doing that are location based, the deal they just struck with expedia, the deals with national brands they're starting to do more of. Those are just derivatives of their core idea but also all bring in serious cash.
But then there are things they're likely working on that will go beyond the deal space and in to other services for the tens of thousands of businesses they now have relationships with. Think cross-business loyalty cards, point of sale systems, reservation systems, etc. If you think of a small business' "stack," they're just at marketing right now with the deals stuff, but there's no reason why they can't inject themselves further on down the business stack successfully. Deals will always be a part of their business I suspect, but in 2-3 years not their core business model, just an accepted concept in a much larger offering to businesses.
- edw 15y agoI think the Expedia-Groupon deal bodes very poorly for both companies. Expedia is worried about their core business and is throwing money at Groupon (in the form of subsidizing deals) in order to associate itself with a company that is perceived by many to be up and coming. Groupon gets to look like it's innovating, when all it's doing is taking money from the nerds for the ability to hang out with the cool kids for a while.