This is kind of sad actually. IKEA made one of the best Apple trolls (literally) of all time with their "book book": https://www.youtube.com/watch?v=MOXQo7nURs

This is kind of sad actually. IKEA made one of the best Apple trolls (literally) of all time with their "book book": https://www.youtube.com/watch?v=MOXQo7nURs0 https://www.youtube.com/watch?v=MOXQo7nURs0 They made it as a parody in the style of an iPhone reveal presentation from Steve Jobs.