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Having own mailing lists in the past, I can say this is most likely true. Think about it - most deals Groupon sends are not of interest to you. Because of that,
by Hisoka 15y ago
Having own mailing lists in the past, I can say this is most likely true. Think about it - most deals Groupon sends are not of interest to you. Because of that, you're gonna ignore more and more of their emails, and eventually you're gonna stop opening those emails. The open rate of a Groupon email will just keep decreasing, and as such as the value of a subscriber base is gonna deteriorate.
- jfernandez 15y agoIt seems like they could benefit from offering better filters/subscription methods to their members, e.g. I want to receive only restaurant deals as a simple filter. Sure it'd decrease their overall coverage but it could help retain the value of the emails sent... I think we've all gotten to that ignore point with certain senders.
- mitjak 15y agoDefinitely. One can only stand so many spa and skin treatment discounts per week. Then again, I wouldn't imagine hackers to be the main target group for the majority of groupons.
- Qz 15y agoI've heard that their main target group is young professional women, which makes the spa/skin stuff a lot more sensible.
- firebones 15y agoLimitations in inventory (limited by sales force reach, geography and the number of their business clients) will make effective filtering very difficult. If you think of deals as SKUs, there's a huge granularity mismatch between filtering 50 deals in my geographical area vs. filtering millions of products at Amazon. (Not to mention that it would seem to be very difficult for them to capture much useful data about user preferences to make recommendations or perform proactive filtering.)
- SkyMarshal 15y agoFwiw I never check my Groupon emails, but I check every Groupon notification on my Android. Dunno if I'm a representative data point or not, but something to keep in mind.