> Every little bit helps and this seems like an easy win, ecologically speaking. It is likely not helpful if IKEA gets to enjoy the image of an environmentally

> Every little bit helps and this seems like an easy win, ecologically speaking. It is likely not helpful if IKEA gets to enjoy the image of an environmentally-friendly eneterprise based on a token gesture. Many companies engage in such gestures to get themselves off the hook for their involvement in problematic practices. I'm not saying that it's IKEA's fault that people buy throw-away furniture, or that the population is growing etc, but still.