A lot of of folks dont realize this, but there is a direct link between the fall of the catalog, the ascendancy of amazon, and the demise of sears. Back in the

A lot of of folks dont realize this, but there is a direct link between the fall of the catalog, the ascendancy of amazon, and the demise of sears. Back in the day, the Sears catalog was the behemoth for 3rd party merchant sales, backed by Sears. You could get vendor credit, fulfillment etc, all with sears. Virtually every service you get today with Amazon (FBA, ads), you could get with sears, on their catalog. This is why the catalog was such a big deal. It was the 20th century platform. And its dead now