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For subscribing, you just described double opt-in and that already happens. When unsubscribing, users are very sensitive to any subsequent emails (just read th
by relix 6y ago
For subscribing, you just described double opt-in and that already happens.
When unsubscribing, users are very sensitive to any subsequent emails (just read the other comments in this thread). Sending an email to confirm their unsubscription might annoy a lot of the users, or will make them doubt that you're above board ("legit" newsletters boast about not sending any emails after unsubscribing, so this is a little red flag) - they will then flag that email as spam, and then we're back at square one.
They also get annoyed when you ask them to confirm that they still want to read the emails.
And Gmail will flag you if you keep sending the emails when they're not opening the emails.
I think there really is no good solution here.
- zaudo 6y agoThere is no perfect solution but I think annoying some users by sending them an additional email to confirm what you are doing is preferable to annoying some other users by taking actions without informing them. Honesty really is the best policy.
- relix 6y agoThe problem is that doesn't stay contained for those few users. If a certain number of users mark your confirmation email as spam, your reputation suffers and there's a higher likelihood that suddenly your emails get sent to spam for all other users, because of that reputation hit.
- mcv 6y agoIf sender reputation is tracked that way, maybe reporter reputation should be tracked the same way. If someone reports a legitimate confirmation mail that they signed up for, as spam, then it's the spam report that shouldn't be taken seriously. Overeagerly classifying legitimate email that someone subscribed to as spam is no better than classifying spam as legitimate. Especially on a system like GMail where one person's incorrect classification would lead to other people not receiving their subscriptions in their normal mailbox.
- relix 6y agoCertainly. But that is not how it currently works.
- hedora 6y agoI’m continuously surprised to learn about all the little ways Google makes my internet experience worse, even though I don’t use their services. Is there a reliable way to tell if an account is forwarding to Gmail? That way, you could reserve your spammer tools (not judging you for using them) for gmail users, and treat the rest of your subscribers with the respect you clearly intended.
- relix 6y agoUnfortunately I don't believe this is limited to Google. For example Yahoo lists the same best practices on their bulk sending best practices: https://postmaster.verizonmedia.com/best-practices https://postmaster.verizonmedia.com/best-practices